Haoxuan Jiang
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J-Map

2022.9 — 2022.11

They Threw Words at Him.

Gallery installation — typographic maps on wall

This is a journey to the life of a young Chinese LGBTQ+ individual. There is sadness, confusion, loneliness, exploration, understanding, acceptance, and growth.

Role
Visual designer
Project type
Graphic
Timeline
3 months
Tools
Illustrator, Photoshop, Rhino
Maps of past experiences
3
Visualization of words
20
Mock-ups
Demonstrate scalability

Growing up

These great LGBTQ+ films inspired me and helped me realize who I am when I was a kid. Carol, Call Me by Your Name, Happy Together, Brokeback Mountain

Films capture words and preserve them, allowing them to transcend time and space.

Film collage — flowers, characters

Words in maps

Words from my past similarly transcend time and space, impacting me in various ways. I use mapping to represent how I understand the subjectivity and relationships among words, time, and space.

This mapping approach is conceptual, as it helps illuminate the relationship between everyday practice, the formation of desires, and disappointments in the social realm.

Map of Syracuse — Chinese + English typographic word map
Syracuse
Map of Wanzhou — Chinese + English typographic word map
Wanzhou

Connecting the maps

Connecting maps from different places where I've lived allows viewers to see relationships between individual mappings. Concealing the words helps focus attention on the interactions between pathways from different time periods.

Connected map silhouette — all three maps overlaid

Individual maps

Three maps of childhood, adolescence, and adulthood — installed as the central gallery pieces.

Map of Childhood
Childhood
Map of Adolescence
Adolescence
Map of Adulthood
Adulthood

Turn words into power

Words from the maps transform into beautiful stickers, symbolizing how I at last overcome the negative impact of others' comments.

Additional mock-ups

Additional designs include a pamphlet, tickets, curatorial renderings, and a typeface.

Pamphlet design
Ticket strip
Gallery rendering — wide view
Gallery rendering — typographic maps on wall
Gallery rendering — sticker grid wall
Custom typeface A–Z
2026
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Thanks for reading. If anything caught your eye, I'd love to hear about it.